IT Career Opportunities

Job Role : Full time 
Salary: As per industry standard
Number of positions: 01
Experience: 8+ Years
Type: Work from office 
Location: Kolkata, Sector-V
Reports to: CEO / Director

Role Overview:

We are looking for a strategic Digital Marketing Manager to lead our digital ecosystem into the next era of AI-driven growth. You will develop and manage a large-scale team to deliver integrated results across SEO, Social Media, and Performance Marketing. This role requires a leader who can balance traditional PPC and SMO with cutting-edge AI search optimization (AEO/GEO) to ensure our brands dominate both human-led and AI-generated search results.

Please review the below points carefully and then apply

✅ This job is for you (Most Are True):

• You want to grow and constantly improve.
• You focus on solutions rather than problems.
• You value outcomes more than just completing tasks.
• You are an enthusiastic learner who embraces new technologies and strategies.
• You can make 80%+ of decisions independently related to your deliverables.

❌ This job is NOT for you (Most Are True):

• You prioritize salary over contribution.
• You are not comfortable collaborating with team members.
• You focus only on your own priorities, ignoring team goals.
• You are not interested in the company’s or clients’ vision.
• You avoid accountability for your work.
• You avoid giving or receiving constructive feedback.
• You cannot balance personal life and professional work.
• You treat company policies as formalities without real value.

Key Responsibilities:

1. AI-Driven Search & Content Strategy (AEO/GEO)
   • Generative Engine Optimization: Pivot traditional SEO to GEO and AEO to ensure brand visibility within AI overviews like ChatGPT and Gemini.
   • Semantic Authority: Implement entity-based search strategies and schema to help AI models interpret brand data.
   • AI Content Pipelines: Oversee the use of Generative AI to scale high-quality content production while maintaining strict brand voice standards.
2. Paid Media & Performance (PPC & SMEO)
   • Multi-Platform PPC: Manage and optimize monthly ad budgets ($30k+) across Google, Bing, LinkedIn, and Apple Ads.
   • Search Media Engine Optimization (SMEO): Optimize paid search visibility by aligning bid strategies with real-time AI search trends.
   • Data-Driven ROI: Utilize PPC Bid Management and Conversion Rate Optimization (CRO) to maximize ROAS across all paid channels.
3. Social Media Optimization (SMO) & Integration
   • Integrated SMO: Lead Social Media Marketing strategies across Meta and LinkedIn to drive brand engagement and community growth.
   • Cross-Channel Alignment: Ensure SMO efforts are synchronized with SEO and PPC campaigns for a unified “full-funnel” marketing approach.
   • Performance Tracking: Monitor social signals and engagement metrics to refine content strategy and audience targeting.
4. Team Leadership & Mentorship
   • Direct Management: Lead a 16-member team of PPC specialists, SEO executives, and marketers to achieve monthly KPIs.
   • Training & Development: Act as a mentor to bridge the gap between academic knowledge and industry practice for junior team members.
   • Client Reporting: Maintain high-level communication with domestic and international clients, sharing performance insights and ROI data.

Required Skills & Experience

• Management: Proven experience leading teams of 15+ members and managing 100+ concurrent clients/projects.
• PPC Expertise: Mastery of PPC Management, Google AdWords, Meta Ads, and LinkedIn Marketing.
• Technical SEO: Deep knowledge of On-Page/Off-Page Optimization, Google Webmaster Tools, and GTM.
• AI/Analytical Tools: Proficient in Google Analytics, Microsoft Clarity, and AI-assisted marketing tools.
• Education: MBA/PGDM in Marketing or a related field preferred.

We are seeking a talented React.js Frontend Developer to join our dynamic team. As a key member of our development team, you will be responsible for building responsive and elegant web applications using React.js. You will collaborate closely with our designers, backend developers, and other stakeholders to deliver high-quality software solutions.

Salary: As per industry standard
Location: Kolkata
Job Type: Work from Office

• Develop new user-facing features and components using React.js
• Enhance and maintain existing React.js applications
• Work closely with designers to translate wireframes and mockups into responsive and pixel-perfect user interfaces
• Optimize components for maximum performance across various web-capable devices and browsers.
• Collaborate with backend developers to integrate frontend components with server-side logic and APIs.
• Participate in code reviews, provide feedback, and adhere to coding standards.
• Conduct thorough testing and debugging to ensure the functionality and performance of UI components
• Stay updated on emerging frontend technologies and best practices.
• Contribute to the improvement of development processes and methodologies.

• Bachelor’s degree in Computer Science, Engineering, or a related field (or equivalent work experience)
• 2+ years of professional experience working as a Frontend Developer, with a focus on React.js.
• Strong proficiency in JavaScript, including ES6+ features and concepts.
• Solid understanding of React.js and its core principles.
• Experience with state management libraries such as Redux or MobX.
• Proficiency in HTML5, CSS3, and CSS preprocessors such as Sass or Less.
• Familiarity with RESTful APIs and asynchronous request handling.
• Knowledge of modern frontend build tools and workflows, such as Webpack, Babel, and npm/yarn.
• Experience with version control systems such as Git.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Commitment to continuous learning and improvement.
  

• Experience with TypeScript
• Familiarity with GraphQL and Apollo Client
• Knowledge of server-side rendering techniques and frameworks like Next.js
• Understanding of SEO principles and best practices
• Experience with testing frameworks such as Jest, Enzyme, or React Testing Library.